🍷 La Rochelle Membership
California's Oldest Wine Club is Now Accepting Membership Applications
We believe that wine appreciation is a lifelong journey. The further you travel, the richer your experiences become. Wine is more than just a drink—it is an invitation to slow down, to savor, and to connect. Our memberships are designed to guide you on a path of discovery, helping you cultivate a Bon Vivant lifestyle, one that embraces joy, gratitude, connection, and love.
Wine is a unique teacher. It teaches patience as we wait for it to mature, gratitude as we appreciate the people and places that make it possible, and connection as we share it with those we love. By deepening your appreciation for wine, you will find that this practice spills over into all aspects of life—enhancing your ability to find beauty in everyday moments.
Join us on this journey. Apply today and gain priority access to our exclusive Member releases, unlocking a world of unforgettable experiences.
🎁 Exclusive Member Benefits:
- Priority Access to our limited, members-only wine releases.
- Special Pricing on all current release wines.
- Complimentary Shipping on full 12-bottle case orders.
- Access to Library Selections – Relive past vintages and explore how they have evolved.
- Complimentary Experiences for you and your guests.
- VIP Invitations to exclusive events where you can connect with fellow Bon Vivants.
- Access to Our Private Member Forum to share wine experiences and insights.
- Personalized Concierge Services – Let us help you plan your next visit to wine country.
- Our Undying Gratitude – Your support allows us to continue our passion for crafting extraordinary wines.
🎁 Give the Gift of Membership
Looking for the perfect gift? A La Rochelle Membership is a gift that lasts all year long. As your loved one experiences each new release, your thoughtfulness will be felt in every sip. Surprise someone special with a gift that brings joy, connection, and unforgettable moments.
Life is meant to be celebrated. Let wine be your guide. Join us in embracing the Bon Vivant lifestyle today
Take advantage of our newest and most flexible membership option.
The CTB Experience allows you customize your order to receive more of the wines that fit your taste.
Chuck will select 3 "must have" wines as well as a selection of the most interesting releases for the year. If you are familiar with our wines and you know exactly what you need to fill holes in your cellar, you have the option to customize your selections.
Because our wines sell out quickly, this membership option requires that you take your full case allocation in January.
This is where we recommend you start your journey with La Rochelle
You will receive Six - Exclusive, Small-Lot, Single Vineyard Pinot Noir's delivered to your door. Each wine is unique. You will become familiar with six vineyards from distinct growing regions, with clones selected to create cpmplexity and reflect the unique teroir of the specific site.
You will receive three shipments - January, March & September.
In each shipment, you will receive four bottles of Pinot Noir, made exclusively for our members. Every wines tells a story. Think of each new wine as a chapter in a book. As you experience each new release the story of what is possible with Pinot Noir, from California's most sought after vineyards will start to unfold. After you have become familiar with the regions and vineyards, we invite you to experience any of our other membership options.
With every new release you will also receive a special offer or two and access to our entire portfolio to add to your collection.
Apply for Membership now. Limited spaces are available.
Members will receive a selection of our Recherché Reserve Chardonnays and Recherché Reserve Pinot Noirs and Library Releases.
This selection is the best way to aquaint yourself with the diversity of La Rochelle wines and always have something unique and special in your cellar.
This is the holy grail of the La Rochelle Winery Pinot Noir Memberships.
- You will receive a selection of our most sought after Recherche Reserve and Library Pinot Noirs. Our Reserve wines are a collection of Pinot Noirs from the most prestigious vineyards in California. Each vineyard offers a unique and memorable experience. The trademark of La Rochelle's Recherche Reserve Pinot Noirs is Ageability-Complexity and Impeccable balance.
- As a Member you will also receive:
- Special Pricing on all Recherché Reserve Wines and on all other current releases, online and at our tasting room.
- Complimentary shipping on full case orders.
- Ability to purchase Library Selections at special member prices.
- Complimentary tasting for you and your guests at our private member lounge.
- Our undying gratitude.
- VIP Invitations to winery events.
