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Exclusive Winery Rewards Program

Congratulations! You’ve earned a complementary Pinot Preference membership based on your purchases over the last year at one or more of our participating wineries. As a Pinot Preference member, you will enjoy exclusive benefits at each of the participating wineries. Enjoy VIP Wine Club Member treatments such as:

We have a Special Offer for you!

• 10% discount
• One cent shipping on orders of 6 or more bottles

Click Here to Order and Start Saving

       Not a La Rochelle Member yet?  Click here today apply for membership and take advantage of additional La Rochelle Member Savings. 

La Rochelle's Pinot Preference Experience

We are delighted to offer our new Pinot Preference Members an Exclusive Complementary Tasting Experience.

Schedule an appointment with La Rochelle and we will create an experience to fit your group's interests and preferences. We love to focus on educational experiences that let you discover how appellations, clones, yeasts and  endless vineyard and winemaking options contribute to the expression of Pinot Noir. We craft more single vineyard Pinot Noirs, from more appellations, than any other winery in California. 

CLICK HERE to Schedule Your Exclusive Tasting Experience Today 

Participating Wineries

Learn More

Allow us to be your concierge! To take advantage of special offers, book a wine tasting, or to learn more about your Pinot Preference benefits, contact each winery directly. Please identify yourself as a Pinot Preference member and provide your unique member number (identified in your welcome email) to unlock your benefits.

* Prior reservations required for all tasting appointments. Your membership is valid now through the end of 2021 only, but will be renewed annually upon requalification.